Industry · Last updated: September 26, 2026

An AI receptionist for the calls home service teams miss.

BORSTEV builds AI receptionist systems for HVAC, plumbing, roofing, electrical, cleaning, landscaping, and other home service businesses. The agent can answer calls when the team is on a job, collect the right details, answer approved questions, and book or route the next step.

The problem

A customer calls because something needs attention. The owner may be on a roof, in a basement, driving between jobs, or already speaking to another customer. That is not a service problem. It is a coverage problem. Voicemail cannot ask about location, urgency, service needed, or appointment availability.

The first step is not buying a tool. It is understanding where the current process breaks, what a good handoff looks like, and whether the work is common enough to make automation worthwhile. That keeps the project focused on a real business problem instead of a vague request for more AI.

What gets built

Your call flow is different from the next company. We define services, coverage areas, opening hours, urgent call rules, availability, questions, answers, and handoffs. The AI receptionist follows those rules and gives the person who takes over a short, useful summary.

Before anything touches your customer data or live systems, we use realistic sample data to test the workflow. You see what the agent receives, how it reaches a decision, what it sends, and where a person can take over. That gives you control over the rules before the system is live.

A relevant result

The live BORSTEV receptionist demonstrates the core workflow: answer, qualify, book or route, and hand over context. It is a proof of the system, not a claim that every call will become a customer.

Every business starts in a different place. These examples show what changed in a specific situation, not a promise that the same outcome will happen everywhere. The useful question is whether your process has a similar bottleneck and enough value to justify a build.

How it works

  1. 01. Map the most common call types and urgent exceptions.
  2. 02. Agree what the agent can say, ask, book, and escalate.
  3. 03. Test call flows on sample scenarios before going live.
  4. 04. Review handoffs and tune based on real customer calls.

Security and control

You keep the keys. We test on sample data first, keep credentials encrypted or inside systems you control, and put a person in the approval loop for risky actions.

The build, prompts, and data remain yours. If a workflow sends messages to clients, deletes information, moves money, or takes another consequential action, it should wait for approval. Read more about how BORSTEV handles credentials and human review.

Pricing

Discovery is free. Receptionist builds start from $2,000 one-time and are priced to the scope agreed before work begins.

A free 30-minute discovery call is the place to decide if the business case is real. If it is not, I will say so. If it is, you get a clear recommendation and the reasoning behind it.

Questions worth asking

Clear answers before you decide.

Do I need to be technical?

No. You explain how the work happens now and what a useful outcome looks like. I handle the technical decisions and explain the trade-offs in plain language.

Will this replace my team?

The goal is to remove repetitive work and improve coverage. Your team keeps the decisions, conversations, and exceptions that need human judgment.

What if AI is not the answer?

I will say so. A simple process change or automation is often cheaper and more useful than an agent. You should not pay for an agent because it sounds impressive.

How long does a build take?

Simple automations can take days. Agents take a few weeks because they need setup, testing, and tuning against the way your business actually works.

Does it work with my CRM and phone system?

Often, yes. We check your current tools during discovery and decide what is supported, what needs a workaround, and what is not worth connecting.

You are in Bulgaria. Does that matter?

No. Clients are in the US, UK, and Canada. Calls, automations, and support are designed around your time zone and your customers.

Start with the real work

What is one task you would love to stop doing?

Tell me in a 30-minute call. You will leave with an honest answer on whether it is worth automating, and how.