AI agents & automation for established businesses

Find the work worth handing to AI. Then have it built right.

Most businesses do not need more AI tools. They need someone to tell them which task is worth automating, which one is not, and then build it properly. I work directly with founders and investors to do exactly that.

Already built for real estate agencies, recruiters, consultants, coaches, agencies, cleaning companies and dental clinics.

Start here

Do you need an automation, an agent, or neither?

  1. 01 Find the revenue leak or repeated work
  2. 02 Decide what needs judgment
  3. 03 Build only what earns its place

40%+

Planning is part of the build

Most AI projects fail before the first line of code.

Gartner expects over 40% of agentic AI projects to be canceled by the end of 2027. The tools are not the problem. Picking the wrong task is. That is the part I spend the most time on.

Gartner press release, June 25, 2025 →

The cost in your numbers

What are missed calls costing you?

Use your own call volume, conversion rate, and average service price. See the revenue at risk in seconds.

Illustrative estimate. Actual results vary.

Estimated revenue at risk per month

$45,000

That’s 150 missed calls per month

Illustrative estimate based on the values you entered. Actual results vary.

Book a call

How it works

Planning first. Code second.

The industry matters less than you would think. What matters is the principles, and a founder who knows the nuances of their own business.

01

Founder call

You walk me through how the business actually runs. I look for where revenue leaks and where hours disappear.

02

The honest answer

Often it is “you do not need an agent for that.” Sometimes it is a simple automation. You get a clear recommendation, with the reasoning.

03

Build

Automations first because they are cheaper. Agents only where the work needs judgment. Tested on sample data before it touches yours.

04

Tune

An agent is like a new hire. We refine it together over the first weeks until it works the way you would.

Results

What changed for clients

Real estate agency

From about 12 hours to under 10 minutes.

Leads were going cold during the day, after hours, and on weekends. We built an email agent and a phone agent. Both answer, qualify, book appointments, and hand the team a summary.

  • Average response time: about 12 hours to under 10 minutes
  • Lead-to-appointment conversion: 11x
  • Coverage: 24/7, including weekends
Read the case study →

Recruitment agency

Better timing for outreach.

Agents spot roles posted in the last 24 to 48 hours, identify the hiring manager, and draft a message specific to that role.

70% reply rate on outreachRead the case study →

Consultant

Manual lead generation removed.

We redesigned the lead-generation process and automated the manual steps.

Cost per lead: $2.39 to $0.13Read the case study →

For investors & founders

Put AI to work on your own deal flow.

The next great company may be one that uses AI to scale, not one that sells AI. The fastest way to see that is to have an agent working on your own week. You do not need technical skills. We pick the task together, agree on scope, and I build and refine it with you.

See the investor offer →
Research brief before every meetingDeal flow screened against your thesisFollow-ups that do not go coldPortfolio signals in a weekly digestMeeting requests worth your time

Who this is for

Good work starts with a business that already has a process.

Good fit

  • Running for 3+ years with processes that already work
  • Founder still close to sales or operations
  • Leads, clients, or deals worth real money
  • Team is busy and hiring is the next obvious step

Not a fit, yet

  • Still figuring out what you sell
  • No process to automate
  • Want AI everywhere without a specific problem
  • Want a chatbot for its own sake

Security

You keep the keys.

The first question smart clients ask is “who has access to my credentials?” The answer is: you.

Built on sample data

We prove the workflow on realistic fake data first. No credentials are needed for that step.

Encrypted credentials

Keys are encrypted and only you hold the decryption key, or we build inside systems where you add them yourself.

Human approval

Anything risky waits for a person to approve it before it goes to a client, changes data, or takes action.

You own it

The build, prompts, and data stay yours.

Read the security approach →

Pricing

Clear scope. Clear price.

Discovery call

Free, 30 minutes. You leave knowing whether AI is worth it for you, even if the answer is no.

Build

From $2,000 one-time. Fixed price agreed before we start.

Ongoing tuning

Optional monthly support while the agent settles into the work.

Bogomil Stoev, founder of BORSTEV

Work directly with Bogomil

You work directly with Bogomil.

Bogomil Stoev trained as a dentist, then spent 17+ years in marketing and sales. He sold two e-commerce brands, scaled another from zero to seven figures in six months, and wrote a best-selling book on e-commerce marketing in Bulgaria.

His SaaS, Commenter AI, grew to 11,000 users without spending on ads. You talk to him, not an account manager. And he is Bulgarian, so he will tell you directly if you do not need AI for something.

Meet Bogomil →

Questions worth asking

Clear answers before you decide.

Do I need to be technical?

No. You explain how the work happens now and what a useful outcome looks like. I handle the technical decisions and explain the trade-offs in plain language.

Will this replace my team?

The goal is to remove repetitive work and improve coverage. Your team keeps the decisions, conversations, and exceptions that need human judgment.

What if AI is not the answer?

I will say so. A simple process change or automation is often cheaper and more useful than an agent. You should not pay for an agent because it sounds impressive.

How long does a build take?

Simple automations can take days. Agents take a few weeks because they need setup, testing, and tuning against the way your business actually works.

Does it work with my CRM and phone system?

Often, yes. We check your current tools during discovery and decide what is supported, what needs a workaround, and what is not worth connecting.

You are in Bulgaria. Does that matter?

No. Clients are in the US, UK, and Canada. Calls, automations, and support are designed around your time zone and your customers.

Start with the real work

What is one task you would love to stop doing?

Tell me in a 30-minute call. You will leave with an honest answer on whether it is worth automating, and how.